THE BRIEF_

TEEN VAPING IS AT AN ALL-TIME HIGH, BUT THEY ARE UNAWARE OF THE HIGHLY ADDICITING CONSEQUENCES OF THE NICOTINE IN VAPES.

WHAT WE DID_

WE PARTNERED WITH MARVEL, TO CREATE A COMIC THAT FRAMES ADDICTION AS AN ENTITY THAT SUBVERTS THAT FREEDOM—WHICH, FOR OUR TEEN TARGET, MAKES FOR A PERFECT VILLAIN.