THE BRIEF_
TRAVELERS BLINDLY ACCEPT THE INDIGNITIES OF AIR TRAVEL.
WHAT WE DID_
AMTRAK OFFERS THE TRAVEL EXPERIENCE AIRLINE PASSENGERS DREAM OF.
SO WE CREATED A SERIES OF OVER THE TOP SPOTS SHOWING JUST HOW GREAT TRAVELING ON AMTRAK ALREADY IS. WITH AN ALIEN, A FOUR ARMED STEWARDESS, AND A CAR WITH HORNS THAT DELETES TRAFFIC.
THE BRIEF_
TRAVELERS BLINDLY ACCEPT THE INDIGNITIES OF AIR TRAVEL.
WHAT WE DID_
AMTRAK OFFERS THE TRAVEL EXPERIENCE AIRLINE PASSENGERS DREAM OF. SO WE CREATED A SERIES OF OVER THE TOP SPOTS SHOWING JUST HOW GREAT TRAVELING ON AMTRAK ALREADY IS. WITH AN ALIEN, A FOUR ARMED STEWARDESS, AND A CAR WITH HORNS THAT DELETES TRAFFIC.
THE CAMPAIGN'S
RESULTS
FEATURED IN —
AD AGE
THE WASHINGTON POST
ADLAND
ADS OF BRANDS
AGENCY SPY
BLOOMBERG
BUSINESSWEEK
CHICAGO TRIBUNE
THE HILL
METRO MAGAZINE
SKIFT
USA NEWS GUIDE
11+ MILLION VIEWS
IN 48 HOURS,
COMPLETION RATES 56%
ABOVE BENCHMARK,
CLICK-THROUGH RATES
50% ABOVE BENCHMARK.
— IN OTHER WORDS, IT WAS LIT.
